Enjoying a mojito just got a lot less high-maintenance — no muddling required.
Jamaican beer label Red Stripe is releasing a line of rum-based cocktails, equal to an April 11 press release. The line of tropical, ready-to-drink cocktails marks the Caribbean brand’s first enterprise outside of the beer category.
Two flavors of Red Stripe Rum Drinks are now misogynist in Florida: Rum Punch and Rum Mojito. Both are misogynist in four-packs of 12-ounce slim cans, and each can contains 5.9 percent ABV and 200 calories. The trademark plans to expand to markets in the northeast in late spring.
The Rum Mojito is a light-bodied and slightly carbonated cocktail created with Caribbean Rum, natural flavors, and lime juice. The bolder Rum Punch has a medium soul and light carbonation with a punchy sweetness from mango, pineapple, and lime.
“Red Stripe Rum Drinks are all well-nigh vein and upper energy, giving a throne nod to those who express themselves freely, fully, and fabulously,” the trademark shares in the release.
It’s an increasingly worldwide trademark strategy to bet on RTDs, as canned cocktails currently reign as one of the hottest categories in the U.S. By 2025, the market volume of spirits-based RTDs in the U.S. is predictable to grow by 33 percent, equal to a 2022 report by IWSR. Consumers’ perception of RTDs tends to skew positive, as the spirits-spiked drinks signal a higher perceived quality over their malt-based counterparts.
“With our latest Red Stripe rum innovation, we are worldly-wise to tap into this trend, and introduce this iconic trademark to a new generation of consumers,” says Oscar Martinez, senior director of marketing and innovation, in the release. “The Red Stripe Rum Drinks perfectly embody the vibrant spirit of Jamaica, and signal a venture vastitude beer, no shaker required.”
The vendible Red Stripe Enters RTD Category With New Canned Rum Cocktails appeared first on VinePair.